February 14, 2012 ? 4:01 pm
BBB Standards of Trust represent sound advertising, selling and customer service practices that will help you enhance customer trust and confidence in your business. Your BBB Business Review is a valuable tool potential customers can use to verify the trustworthiness of your business. However, it may not be the first impression they receive.By following BBB?s eight Standards of Trust, you can communicate to your customers your commitment to honesty and transparency and help build your business.
1. Build Trust
Establish and maintain a positive track record in the marketplace. Make sure you fulfill all licensing and bonding requirements in all cities, counties and states where you do business. Continue to promote voluntary self-regulation in your industry.
2. Advertise Honesty
Before you create any advertising, be prepared to substantiate any claims, such as sales pricing, guarantees or customer testimonials. Be truthful in all advertising efforts and include the BBB Seal to enhance the trustworthiness of your brand.
3. Tell the Truth
Make sure all terms and conditions of your product and service offerings are clear and conspicuous.
4. Be Transparent
Include all physical addresses, email addresses, phone and fax numbers in your communications, both offline and online. Clearly disclosing all policies, guarantees and procedures help your potential customers make an informed buying decision. Include written confirmations, contracts and receipts for all transactions, no matter how small. Encourage your customers to review and confirm their transactions before sales are complete.
5. Honor Promises
Abide by all written agreements and verbal representations and honor them by correcting mistakes as quickly as possible.
6. Be Responsive
Address marketplace disputes quickly, professionally and in good faith. Promptly responding to questions and concerns will help promote open communication and build a positive image for your business.
7. Safeguard Privacy
If collecting payment, personal history or other sensitive information, it must be transmitted securely. Research the different secure socket layer certificates available to determine which one best fits your online business needs. Honor customer preferences regarding contact by telephone, fax and email.
8. Embody Integrity
Approach all business dealings, marketplace transactions and commitments with integrity. Keep a positive public image and be proud of who you are and what you do.
For a list of BBB Standards of Trust, visit?www.bbb.org/us/bbb-accreditation-standards.
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BBB is a worthless scam.
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