Rule #2: Let the logo do the talking
In those crucial first few seconds of grabbing a client?s attention, your logo must convey a clear, concise message that is easily understood.? For example, if you fix computers, consider including an image of a computer and stethoscope to convey that you?re a computer doctor.? Or, if you own a hair salon, include an image of old-fashioned vanity lights and shears.
Get the idea?? The key is to identify at least one tangible icon that represents your business.? The slogan should do the talking, while the logo is visually supportive of the message of the slogan.
Anne Bachrach
Anne M. Bachrach is known as The Accountability Coach?. She has 23 years of experience training and coaching. The objective is to work less, make more money, and have a more balanced life. Anne is the author of the book, Excuses Don?t Count; Results Rule!, and Live Life with No Regrets; How the Choices We Make Impact Our Lives. Go to http://www.accountabilitycoach.com/landing/ and get 3 FREE gifts including a special report on 10 Power Tips for Getting Focused, Organized, and Achieving Your Goals Now. Join the FREE Silver Inner Circle Membership today and receive 10% off on all products and services, in addition to having access to assessments and resources to help you achieve your goals so you can experience a more balanced and successful life (http://www.accountabilitycoach.com/coaching-store/inner-circle-store/).
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Article Tags:anne bachrach, business, coaching, logo, management, marketing, success
Source: http://dailyblogma.com/business/4-basic-rules-business-branding-part-2/
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