Thursday, March 8, 2012

'Holland's Next Top Model' wins agency lawsuit

This photo provided by Sloggi on Wednesday, March 7, 2012 shows Ananda Marchildon posing. The Dutch model who won the television show "Holland's Next Top Model" has won a lawsuit against the Elite model agency after she was dropped for having hips that were supposedly too large. The Amsterdam District Court has ruled on Wednesday, March 7, 2012, that Marchildon, now 25, was entitled to the main prize she won in the 2008 production of the show, a contract worth euro 75,000 ($98,000). Marchildon argued she was dismissed after only euro 10,000 worth of work. The court said that Marchildon had a hip size of 92 centimeters (36.2 inches) at the time of her contract, and Elite could therefore not demand she reach a hip size of 90 centimeters (35.4). It awarded her around euro 65,000 ($85,000) in damages.(AP Photo/Sloggi)

This photo provided by Sloggi on Wednesday, March 7, 2012 shows Ananda Marchildon posing. The Dutch model who won the television show "Holland's Next Top Model" has won a lawsuit against the Elite model agency after she was dropped for having hips that were supposedly too large. The Amsterdam District Court has ruled on Wednesday, March 7, 2012, that Marchildon, now 25, was entitled to the main prize she won in the 2008 production of the show, a contract worth euro 75,000 ($98,000). Marchildon argued she was dismissed after only euro 10,000 worth of work. The court said that Marchildon had a hip size of 92 centimeters (36.2 inches) at the time of her contract, and Elite could therefore not demand she reach a hip size of 90 centimeters (35.4). It awarded her around euro 65,000 ($85,000) in damages.(AP Photo/Sloggi)

This photo provided by Sloggi on Wednesday, March 7, 2012 shows Ananda Marchildon posing. The Dutch model who won the television show "Holland's Next Top Model" has won a lawsuit against the Elite model agency after she was dropped for having hips that were supposedly too large. The Amsterdam District Court has ruled on Wednesday, March 7, 2012, that Marchildon, now 25, was entitled to the main prize she won in the 2008 production of the show, a contract worth euro 75,000 ($98,000). Marchildon argued she was dismissed after only euro10,000 worth of work. The court said that Marchildon had a hip size of 92 centimeters (36.2 inches) at the time of her contract, and Elite could therefore not demand she reach a hip size of 90 centimeters (35.4). It awarded her around euro 65,000 ($85,000) in damages.(AP Photo/Sloggi)

(AP) ? A former winner of the television show "Holland's Next Top Model" has won a lawsuit against Elite models after she was dropped for having hips the agency claimed were too large.

The Amsterdam District Court has ruled that Ananda Marchildon, now 25, was entitled to the main prize she won in the 2008 production of the show, a 3-year contract worth euro75,000 ($98,500).

Marchildon argued she was dismissed after only euro10,000 ($13,000) worth of work because she didn't lose enough weight to please the agency.

According to the ruling, though Marchildon had gained weight since getting the contract, she had a hip measurement of 92 centimeters (about 36.2 inches) when she won, and Elite could not demand that she go down to 90 centimeters ? about 35.4 inches. At a U.S. size 2, that is smaller than the average woman's but not unusual in the modeling world.

Elite spokeswoman Rita Camelli in Milan, Italy, said the agency was considering its options.

"Of course we are pretty disappointed" in the ruling, she said. "We felt we were in the right."

Camelli declined to discuss details of Elite's position.

The published ruling included an email exchange between the 180-centimeter-tall (5 foot, 11 inch) model and a representative of Elite in the Netherlands whose name was redacted.

"We agreed that you would come by us every two weeks for an evaluation, how it's going with your diet and exercise and losing weight. We're going to keep measuring you," the Elite representative wrote.

"Today, March 23 2010, we measured your hips at 98 centimeters. This is a reminder! The goal is that you have a hip circumference of no more than 90 centimeters at the end of June."

Marchildon responded that she would regain her former shape, and not more. "If at the end of the road it appears that unfortunately not enough assignments have come in, that doesn't change the obligations of the contract," she wrote.

The model and agency parted ways in September and Marchildon is now a carpenter. Her lawyer said she would comment later Wednesday.

The court awarded her around euro65,000 ($85,000) in damages, plus interest and legal fees.

The fashion industry has often faced criticism for creating unrealistic expectations about women's bodies and forcing models to undergo harmful diets.

Agencies say that they respond to the demands of clients, and ultimately customers: a model that doesn't look right won't get work.

In the Netherlands, underwear company Sloggi hired Marchildon for a one-time shoot Monday to show that she is still fit for modeling work.

"It's too crazy for words that a model who's her size would be written off as too fat," said spokeswoman Monica van Alewijn, saying that Marchildon is thinner today than most models the company uses.

"She's just a beautiful woman, and for heaven's sake she shouldn't starve herself," she said.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/4e67281c3f754d0696fbfdee0f3f1469/Article_2012-03-07-EU-Netherlands-Model-Lawsuit/id-fbf1324ff1e945508b2faa41bd452dda

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