One of the most effective ways to reduce the promotional costs for your online business is through blogging. If you have no experience with blogging, it may seem like nothing more than a way for individuals to share their thoughts online. In a way, this is correct, but you can use this medium to promote online businesses as well.
A blog is a way for you to share your ideas and opinions, while also serving as a front for your business.
For those who are more literal-minded, a business-centered blog will be the best avenue to explore. A business blog can be focused more on the business world itself, containing posts that are related to how to sell items online or specific products and services. With the use of a business blog, you can share information that you have gathered related to your specific sector. With the expertise that you can gain from researching and writing these posts, you will attract readers who turn to your blog for business insight. As a result, they will start to develop a relationship with your business at the same time.
One of the biggest advantages of using blogs as promotional tools is that they can be as simple as you wish to make them. It?s easy to start a blog and access templates to create the format you are most comfortable in. You can use basic tools such as WordPress, which not only hosts your blog for free but also gives you access to numerous content management features through it dashboard. If you?re already using an ecommerce platform for your business, you may find that you can also host a blog through this same software. This can be ideal, because you can update your blog and business website at the same time.
Once your blog is up and running, it?s helpful to use tools like Google Analytics to keep track of who is visiting your site, and PollDaddy to set up interactive polls to engage your audience. Those who are running an ecommerce business will want to incorporate information in the blog that pertains to their particular business sector. This could include sneak previews of the newest products in your industry, relevant news items and links, and even personal posts to humanize your brand and show off your personality. The key is to make your posts entertaining and informative enough that you will build and retain a readership.
With this strong readership, you will then be able to use your blog as a way to expose your audience to the products or services that your business offers. By placing links to your products in the blog, you?ll be able to increase the traffic to your business website, and build relationships with your customers at the same time. A blog is a great way to start creating a substantial web presence for your brand. You can do this even before your ecommerce website is ready, at little to no cost.
Source: http://www.dkspeaks.com/blogging-for-your-online-business/
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